“Windshield time.” A haunting two-word phrase for any business, operation or even a weekend outing. These two words can mean expenses, like gas, time lost, wear and tear on vehicles, and, in some cases, added liability.
Fields are green and full, the days are already starting to get shorter, and “Back to School” ads are all over the television. These are also signs that farm show season is here.
Scott Everidge in Dooly County, Ga., is a second-generation farmer who works with his mother, step-dad and two uncles. He grows cotton, peanuts, corn, wheat and soybeans on approximately 3,000 acres. When Scott got the opportunity to try out the Valley ICON1 smart panel for center pivot irrigation management and control, he jumped at the chance.
Over the past several years, I have spent a considerable amount of time meeting and conversing with Valley dealers and customers to get a feel for how the Valley suite of technology tools is performing. Because we at Valley believe in open and honest communication, here are some snippets of those late-night conversations with dealers and customers.
Who else remembers the late-night infomercials for the Ronco Rotisserie, or other infomercials selling great products? What was so attractive about them? I’ll tell you: People want a product that will make their lives easier. Growers are no different from those late-night consumers; they want solutions that make their farming lives easier that help them produce a better result.
Matt Ondrejko, Valley Irrigation vice president global marketing, spoke with Agri Marketing Magazine about where center pivot irrigation is headed in the next five years, as well as the critical role that marketing plays in the development and promotion of new products.
As with many industries, technology has advanced the farming industry considerably in the last two decades. The latest ag technology provides growers with the tools to improve efficiency and increase their yields. These advancements come from a variety of sources – machinery, mobile applications and business intelligence. By using these three irrigation management tools, growers will be poised to manage their farms focused on the future, while still having time to enjoy today.
Over the past few years, we have seen more and more people adopt home and personal automation tools; these have simply become a way of life. Google, Amazon and Nest, among others, have taken the automation market by storm and have created a demand for connecting people to the internet beyond just using a personal computer. Here is our Complete Beginner's Guide to the Internet of Things (IoT) for Irrigation.
In south central Nebraska water is plentiful and farms are everywhere you look. It’s the perfect place to use new technology to make the most of that water, using it effectively, and finding new ways to become more efficient while maximizing yields.
Before becoming a Valley® irrigation dealer, I was a regular dirt farmer like many of the growers I now work with. I grew up on a 4500-acre row-crop farm in southwest Georgia. We had 45 pivot irrigation machines, a mixture of Valley pivots and “the other guys,” and not one smart panel or remote pivot control unit. Needless to say, we ran ourselves ragged, checking 45 pivots twice a day while also putting in a full day of planting, spraying and pulling weeds – you know, farming stuff. This was all before auto-steer was available on tractors, so we had to actually drive the tractors, not just turn them around at the end of a row… but that is beside the point. Let’s get back to pivots and control panels.