Over the past several years, I have spent a considerable amount of time meeting and conversing with Valley dealers and customers to get a feel for how the Valley suite of technology tools is performing. Because we at Valley believe in open and honest communication, here are some snippets of those late-night conversations with dealers and customers.
Who else remembers the late-night infomercials for the Ronco Rotisserie, or other infomercials selling great products? What was so attractive about them? I’ll tell you: People want a product that will make their lives easier. Growers are no different from those late-night consumers; they want solutions that make their farming lives easier that help them produce a better result.
Matt Ondrejko, Valley Irrigation vice president global marketing, spoke with Agri Marketing Magazine about where center pivot irrigation is headed in the next five years, as well as the critical role that marketing plays in the development and promotion of new products.
As with many industries, technology has advanced the farming industry considerably in the last two decades. The latest ag technology provides growers with the tools to improve efficiency and increase their yields. These advancements come from a variety of sources – machinery, mobile applications and business intelligence. By using these three irrigation management tools, growers will be poised to manage their farms focused on the future, while still having time to enjoy today.
Over the past few years, we have seen more and more people adopt home and personal automation tools; these have simply become a way of life. Google, Amazon and Nest, among others, have taken the automation market by storm and have created a demand for connecting people to the internet beyond just using a personal computer. Here is our Complete Beginner's Guide to the Internet of Things (IoT) for Irrigation.
In south central Nebraska water is plentiful and farms are everywhere you look. It’s the perfect place to use new technology to make the most of that water, using it effectively, and finding new ways to become more efficient while maximizing yields.
Before becoming a Valley® irrigation dealer, I was a regular dirt farmer like many of the growers I now work with. I grew up on a 4500-acre row-crop farm in southwest Georgia. We had 45 pivot irrigation machines, a mixture of Valley pivots and “the other guys,” and not one smart panel or remote pivot control unit. Needless to say, we ran ourselves ragged, checking 45 pivots twice a day while also putting in a full day of planting, spraying and pulling weeds – you know, farming stuff. This was all before auto-steer was available on tractors, so we had to actually drive the tractors, not just turn them around at the end of a row… but that is beside the point. Let’s get back to pivots and control panels.
Throughout the month of January, Growing the Conversation has introduced you to three of the four new ICON smart panels from Valley – the ICON10, ICON1, and ICON5. This week, we are thrilled to introduce you to the ICON panel that gives growers like you the key to complete control over your entire pivot irrigation operation – the ICONX.
Over the past two weeks, Growering the Conversation Blog has introduced you to the new ICON10 and ICON1 smart panels for pivot irrigation from Valley®. We are excited to continue with the introductions to the ICON series of smart panels with the most versatile irrigation panel in the lineup – the ICON5™.
Almost 35 years ago, Valley released the industry’s very first remote monitor and control product, the Valmonitor. About 5 years after that, Valley introduced farmers to C:A:M:S technology; the revolutionary “computerized” irrigation control panel. Those two products represented a huge leap in capability and were the first steps towards true efficiency. Not just efficient use of water but also of time, labor and fuel.