Step 1 Before Purchasing Irrigation Products (Do Research!)

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Written by Andy Oerman |

The Academy Awards were just given out, and love them or hate them, they get people talking. If you decide to see any of the winners, I encourage you to read reviews so you know what the plots are about. Whenever my wife or I rent something without reading reviews or at least watching the trailer, we inevitably dislike the movie and turn it off. We should have done some research beforehand.

It’s a good thing so many websites exist where we could have – and should have done so. Admittedly, the price of a movie rental is not that big of a deal, but the principles apply no matter what products you’re interested in. So now let’s turn the conversation back to irrigation-related topics – the real reason why you’re reading this article.

Did you know that over 80% of all consumers research products they are curious about before they make a purchase? It’s true. Regardless if customers dive into a website from their desktop while caramelizing onions for dinner, or browsing a page from their phone while watching reality TV, we as consumers are consuming information on purchasable items – low- and high-dollar – from the “interwebs” all the time.

Phone Website.pngWhether on a phone or a desktop, the new website is intuitive and easily navigated across all devices, making it easier to research the products you need.

That’s a key reason why Valley® recently redesigned our website – to help our irrigation customers and prospects more easily find what they look for (on any device of their choice), as well as to educate them on the latest in irrigation products and control technology. The more we can intuitively guide you – our customers and prospects – to what you are looking for, the more successful you will be in finding answers to your questions.

Spoiler Alert: The new Valley website is more user-friendly than ever, which means you can discover and rediscover the wonders of control technology and irrigation products from your desktop, tablet or smartphone. With a fresh, modern look, gorgeous photography and easy-to-use navigation, finding information on new products, as well as specifications on more seasoned products, is intuitive and makes for a pleasant browsing experience.

Conducting research via company website on a new irrigation purchase, such as control technology, can save you a lot of time and effort on the back end of your purchase decision. With your research findings, you’ll be able to walk into your local Valley dealership with clearer questions in mind and feel more prepared to have a serious conversation about the future of your irrigation operation.

So whether you are in the mood for a movie or you are shopping around for irrigation products, remember this one thing: do your research first. Visit valleyirrigation.com to begin your own research today.

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