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Why Dealer Education Matters to Growers

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Written by Kelly Schultze |
Valley University

From the equipment they purchase to time spent in the field, growers put many resources into their operations. A grower’s investment involves much more than money. Growers have every right to expect trustworthy, skilled and knowledgeable salespeople and service technicians at their local Valley® dealership. 

At Valley University, we strive to make sure this expectation is not only met but exceeded. By providing our dealerships with the most accurate and up-to-date information on our products, we ensure that they are ready to answer any questions a grower may have. It is our goal to give all dealership sales employees the knowledge and skills needed to determine the best irrigation solution for each grower’s specific needs.

The commitment of excellence Valley makes to its customers goes beyond the point of sale, just like our commitment to support all dealership roles. In addition to product information, we provide courses to train service technicians. When service personnel are more knowledgeable about and experienced with Valley equipment, they are more efficient and accurate at the job site. 

To train our dealerships’ service techs, we use interactions and simulations within our online courses. Service technicians can practice product installations and troubleshooting before ever leaving their dealership. This increases their comfort with the machines, and gives our growers peace of mind that they have the best trained service techs working on their equipment.

The Valley U team is dedicated to making online learning accessible and beneficial to our dealerships. We already know we have the best mechanized irrigation products available, so it’s our job to focus on making sure we have the best dealerships in the world to support our growers..



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