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Embrace Technology - It's Driving Agriculture

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Written by Matt Ondrejko |

Being responsible for Global Marketing provides me some great opportunities to travel the world and meet people from all over.

Last week I happened to be in Brazil at the annual Valley® Brazilian dealer meeting. I was in the presence of several hundred dealers that bleed Valley blue - it is a good place to be.

During the meeting, I had the honor of listening to a local Brazilian speaker Silvana Goulart, who was brought in to discuss the importance of working to create prospective sales and customers through various means. One thing that struck me was her passionate plea to the Brazilian dealers to understand times are changing. The customer is changing, the way they run their businesses is changing, the way the dealer does business is changing – and it is all being driven by technology!

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Matt Ondrejko and Silvana Goulart

The younger generation of farmers – inheriting the business from their parents, or buying into a farm – want to do things simpler, faster and more effectively. They want technology to help them drive decisions, increase their quality of life, allow them more family time. Oh yes, and make them more money! 

This is the message being communicated in Brazil today; it is the same message and same trend being seen around the world. Sure the rate of technological adoption is different from country to country, but the simple fact is that technology is influencing the way we do business at an accelerated rate. It is changing our expectations, our perceptions and the amount of time we are willing to wait for action and results. 

If we do not recognize and adopt technology to our benefit, we will lose and our competition will pass us by. This is true for any business or any walk of life. People who embrace and use technology will accelerate and succeed. 

Thank you Ms. Goulart for driving home a message that is considerably important to the success of all us. 

Embrace technology, use it to your benefit, help your customer use it – I promise it will reward you.

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